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Financial Institute

Serving customers for 200 years and counting, This Financial Institute provides a broad range of banking products and services to more than 12 million customers. The goal was to provide a vision to customers, an organization that defines great customer experience and refreshing the brand expression.


 *sample, does not reflect actual data 

 


Company - Financial Group


Year - 2017-Present 


Type - UX, Web


www.bmo.com/main/personal  

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Project Outcome

Improved overall accessibility and usability, Healthy & steady traffic growth since launch, Low overall bounce rate & healthy average time on site indicates good visitor retention