Marketing & Brand Leader
Translating complex products and brand stories into clear
communications, digital experiences, and integrated campaigns.
FEATURED WORK
Investor Communications
JLL Income Property Trust
Advisor communications, a quarterly webinar series, four national events a year, and stockholder materials for a daily NAV REIT.
Brand & Investor Story
Brand Philosophy & Investor Story
Brand refresh, messaging architecture, website, and presentation system for a $7B daily NAV REIT.
FULL CASE STUDY COMING SOON
Product Narrative & Education
JLL Exchange 1031 / DST / UPREIT
Product narrative, advisor education, webinars, and an accredited CE course supporting a 1031 exchange program that has raised $2.4B in equity.
FULL CASE STUDY COMING SOON
UX & Digital Experience
Financial Institutions Group
UX research, information architecture, wireframes, and design for customer-facing banking platforms.
ABOUT ME
Marketing and brand leader in financial services and real estate alternatives. For the past seven years, I've led marketing for JLL Income Property Trust, a $7 billion daily NAV REIT — brand, advisor education, events, digital campaigns, and stockholder communications. Before that, I worked in design across capital markets and wealth management.
I work with sales, product, compliance, and leadership to make technical, regulated products easy to understand. The design roots still show — in the craft, the consistency, and how the work looks and feels.
FOCUS AREA
Brand Positioning & Visual Systems
Building clear, consistent brand systems across presentations, digital content, events, and investor-facing materials.
Advisor Education & Investor Communications
Creating communications and content that help explain investment products, market themes, and portfolio updates more clearly.
Integrated Campaigns & Events
Supporting cross-channel programs across collateral, email, webinars, events, presentations, and digital touchpoints.
Digital & Web Experience
Improving content structure, user experience, and digital storytelling for financial services and investment-related audiences.